celebrating 15 years of perfectly balanced strategy + creative

we create brand stories for every customer touchpoint

For 15 years, The Equinox Group has lived at the intersection of strategy and creativity—the place where stories start, brands grow, and magic happens.

Inspired by the equinox, when day and night are in perfect balance, our name reflects how we work: half logic, half imagination, all impact.

From Mickey Mouse to Batman, we’ve helped the world’s biggest brands find their perfect balance too. As we celebrate 15 Years of Perfect Balance, we’re sharing the stories that built ours.

Many of our partners call us their “secret weapon.” We just call it doing what we love.

Learn More

BRAND STRATEGY

brand strategy • marketing planning • franchise development • strategic messaging

BRAND CREATIVE + CONTENT

avatar logo.png

brand identity • logo development • brand/style guides • presentations • sizzle reels • packaging • social media content • advertising

BRAND EXPRESSION

integrated campaigns • social media • digital media buying • events/experiential

black background.001.jpeg

"I know of no other agency that could have taken us from concept and strategy and then all the way to seamless execution."

— Nicole Sabatini, Senior Marketing Executive at Nickelodeon, Bravo, Hulu, and Google.

orange-panel.001.png

We help brands tell their stories

Contact

Please drop us a line - we’d love to hear from you.